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the other hand, in long term associations with influencers, contact is established and maintained over an extended period of time. Such bonds are built on trust, loyalty and more favoured, due to their sustainability and efficiency.

This is the reason why many brands instead of working short term with influencers, are now looking to form deeper, long term relationships with influencers, by turning them into their official brand ambassadors, thereby adding them to their brand family.

A brand ambassador is an individual who embodies everything about the brand they’ve been chosen to represent. They’re connected to brands on a deeper level, and hence form long-term relationships with the brands they partner with, going to different levels to show their commitment and dedication to the brand. They don’t necessarily have to be famous or popular, but it’s important for brand ambassadors to be on the same page as the brand’s ethos. Hence, having a good network of brand ambassadors can prove to be advantageous for brands. Here are a few important things to keep in mind working on gaining an influencer’s long term support.